We are thrilled to announce that Red Tree Builders has joined the largest and most exclusive network of custom home builders and renovators in North America. Red Tree Builders is now proudly powered by Alair.

This decision was not made lightly. We take immense pride in what we've built so far and wanted to ensure any move would enhance our impact without compromising our core values. After careful consideration, it became clear that joining this exceptional network was the best path forward.

By collaborating with Alair, we will uphold the legacy of Red Tree while gaining resources to expand. This partnership allows us to scale sustainably, while maintaining our commitment to quality, client focus, and the values that define us.

Joining Alair marks an exciting new chapter for the Red Tree team. We are now part of a collective of expert builders, gaining additional operations support, services, and marketing muscle. But don’t worry, we’re still serving Western North Carolina with the same passion and craftsmanship that have fueled our success for nearly two decades.

So, who is Alair? Alair Homes is the largest premium custom home building and large-scale remodeling company in the world. Their mission is to unite the leading custom builders and remodelers across North America under one team and one vision. Partnering with Alair allows us to expand and scale without sacrificing our values, processes, or freedoms. We are confident this strategic alliance will enhance our ability to deliver exceptional value and service to our clients.

For our existing Red Tree clients, trade partners, and vendors – things are only getting better. We’re opening more locations and scaling across Western North Carolina, backed by more resources than ever before. Expect even better client experiences, increased communication, transparency, and accessibility. And rest assured, our award-winning green building, design, and craftsmanship will carry over seamlessly to our new beginning with Alair.

We kicked off the partnership with a celebration of Rebel Luxe Art at The Radical in the River Arts District, showcasing the vibrant talent of Asheville's local artists. Renowned painter and muralist Ian Wilkerson, along with his associate, painter Colton Dion, created a stunning piece that was auctioned off, with proceeds benefiting All Souls Counseling Center. This local nonprofit is dedicated to providing quality mental health services to the underinsured and uninsured in Western North Carolina. Thanks to the auctioned painting, several silent auction items, and generous contributions from our guests and partners, we raised over $14,500 for All Souls Counseling Center.

A massive thank you to everyone who celebrated with us and supported All Souls. Here's to an exciting new chapter with Alair – the future looks brighter than ever!